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Now, my dresser drawers are littered with perfume bottles, and I'm constantly testing out new products, which is why when I heard Charlotte Tilbury was again dipping her toe into the world of fragrance, I was intrigued. The brand launched a limited-edition fragrance in 2016, but the new collection was supposed to be entirely different. I met with the brand in Los Angeles a few months ago, and what I learned certainly grabbed my attention. Since these perfumes are pretty pricey at $150 a pop, I'd suggest testing a sample or purchasing a smaller size to make sure you found your favorite before splurging on the full size.
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These fragrances are a little different than your typical perfumes — you're meant to spray or layer them based on how you want to feel. If you want to enhance feelings of love, reach for Love Frequency. If you want to feel like the most powerful version of yourself, spritz on Cosmic Power. And, if you're just looking for a little boost of happiness, grab Joyphoria.
How much do the perfumes cost?
You can shop the Charlotte Tilbury Collection of Emotions fragrances on Charlottetilbury.com for $150 each or a discovery set of all six scents for $30. On the outside of the morganite glass bottle, you’ll notice the numerals “IX” etched onto the vial, along with a sacred heart with flames, which is said to symbolize all-encompassing, passionate, divine love. If you’re intrigued by a mix of gourmand and tart notes, with a touch of floral, Blay thinks you will love this scent—no pun intended.
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The wands are available in seven “beautifying, natural hues” ranging from gold to peach to rose, in both shimmer and radiant finishes. Many shades can be worn as either a highlighter or blush, each blending effortlessly into skin. The wands are formulated with hydrating glycerin and smoothing silica to keep the skin looking and feeling its healthiest, per the brand. Although I would like to have more sex and increase my feelings of love, unfortunately, those weren't the scents that spoke to me. I felt most drawn to Joyphoria and Magic Energy, so I typically rotate the two of those into my scent routine. I spritz on my wrists, the back of my neck, down my shirt, and in my hair.
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The vibrant color of each vial was inspired by Tilbury’s love for crystals and gemstones, matching the shades to some of her favorite precious stones. You’ll also notice small Roman numerals underneath each perfume name, which Tilbury believes match the “energy” of each scent. To me, these numbers (while tiny on the bottles themselves), are a bit arbitrary to the fragrances, but I suppose they do add a certain je ne sais quoi to the collection's overall vibe. Even TikTok, which tends to skew toward a younger audience who loves a good steal, has fallen in love. So don't be surprised if you see makeup artists and enthusiasts talking about the dew-inducing formulas on your For You Page.
We think it's safe to say that Charlotte Tilbury attracts both beauty newbies and experts, whether you prefer a more natural, all-over-glowy look or use them as base or finishing products. Aside from us, countless makeup artists, such as Tobi Henney and Vincent Oquendo, are ardent fans of Charlotte Tilbury products — especially the lipsticks. For example, Oquendo previously admitted he's "kind of nuts about" the Hot Lips Lipstick in Tell Laura, a tangerine-tinged red. For the past 20+ years, Charlotte Tilbury has built a reputation as a world-class makeup artist, a fixture behind the scenes at Fashion Week, and a friend and collaborator to the red carpet celeb set all around the globe. Undoubtedly, Charlotte got where she is today due to her preternatural talent. But it’s her sense of humor and infectious energy that continuously inspires everyone around her—from her clients and team to her legions of fans and followers.
Drawing inspiration from fairytales, each bottle is encased in a box resembling a storybook. Flip it open to reveal the glass, potion-like vessel, reminiscent of the “Drink Me” vial in Alice in Wonderland. It’s the ULTIMATE empowering collaboration to inspire #LIPSTICKCONFIDENCE and change lives, with a TRULY MAGICAL £1 million pledge to the charity WOMEN FOR WOMEN INTERNATIONAL! This pledge is one of the largest corporate donations the charity has received, and it will be instrumental in helping women survivors of war rebuild their lives and create a ripple effect of change in their communities. She drew inspiration from the likes of Cleopatra, who reportedly doused herself in essential oils and rose petals so that her lover Mark Anthony would smell her before he saw her.
I wasn’t sold on the idea that my perfume had these transformative powers. Thinking about my perfume collection, though, I do have sultrier scents I reserve for date nights and bolder blends I spritz on before I walk into an important meeting. But do these scents drive a particular confidence and mood? The new collection takes notes from history as Charlotte has reportedly been on a mission to "capture fragrances that evoke memories and unlock emotions".
Tilbury worked with a team from International Flavors and Fragrance (IFF) and used the company's Scentcube AI algorithm to combine ingredients that the brand says help boost certain emotions. Want to feel more powerful when walking into a meeting at work? There's even a scent that promises to help you have more sex, aptly named "More Sex."
Charlotte believes that everyone deserves to look and feel like THE MOST BEAUTIFUL VERSION OF THEMSELVES every day through the power of makeup. Today, Charlotte is one of the UK’s most famous makeup industry exports and continues to push boundaries with her AWARD-WINNING, RECORD-BREAKING, EPONYMOUS, UNIVERSALLY-LOVED makeup and skincare company. The scents tap into feelings such as joy, calmness and falling in love, and are each packed with 'emotion-boosting molecules' backed up by science. As its name suggests, Joyphoria, a warm, floral fragrance, represents the mood-boosting effect of vitamin D. The subtly sweet vanilla scent is all too familiar in my fragrance lineup, but with the addition of coconut water accord and ylang-ylang, it brings a welcomed tropical twist to my norm.
The brand also has a fragrance finder that can help you make a choice you'll love. When I was growing up, perfumes were a big no-no in my house. My mom has a "sensitive nose," and if she got even the slightest whiff of something fragrant, you'd know about it. (I don't mean this in a good way.) I was essentially perfume-deprived until I was old enough to move out of the house, and in all honesty, it wasn't until a few years ago that I started getting more interested in perfumes. As for the amethyst-colored glass bottle, the color purple is said to symbolize balance and restoration, similar to the pull of a new moon, which is etched on the front with the Roman numeral ‘VIII’.
But make no mistake, this is not a tropical scent adorned with fruity notes, like coconut and pineapple. Instead, it could be more defined as a clean, musk-driven juice that smells like the embodiment of an escape to an oceanside resort. “It reminds me of that euphoric feeling of taking a shower and resting after a long beach day,” she says. If you buy something, we may earn an affiliate commission. The makeup artist-turned-entrepreneur began her career in the ’90s and has created COVER LOOKS for the WORLD'S BIGGEST FASHION MAGAZINES. She has worked on over 100 Vogue covers and is the only makeup artist to have had THREE SIMULTANEOUS VOGUE COVERS for the US, British and French editions in September 2011.
As an editor, I am lucky enough to try a huge range of premium and luxe beauty products, and while I realize how spoiled I am, this constant exposure also makes me all the more discerning. With that being said, one of the beauty brands that’s never disappointed is Charlotte Tilbury. From her high-performance skincare range to her fabulous cosmetics, creamy formulas, and universally-flattering hues to her luxe packaging, I can’t think of a single product in her collection that I haven’t loved. And I’m not the only one who loves all things Charlotte Tilbury—the legendary makeup artist has a star-studded client roster, including Kate Moss, Jennifer Aniston, Emma Roberts, and Nicole Kidman. In the video, Tilbury says that no other beauty product compares to the “dreamy, fresh, glass-like, candlelight skin” effect of the wands.
I even tried wearing More Sex and Love combined when hanging out with a romantic partner, but it didn't seem to do much on his end. However, I do love the fragrances individually and plan on wearing them strictly because they make my nose happy. The first thing I noticed about the products was the packaging. Each bottle is housed in a box that looks similar to a book, and you can open the front flap to reveal the fragrance and a mini story that goes with it. The shape is similar to a potion bottle with a stopper on top.
The new fragrance collection is available on CharlotteTilbury.com. The six new fragrances are available now via Charlotte Tilbury's website and in stores. They start at £20 for a 10ml travel spray or £130 for a larger 100ml bottle.
Ahead, we've rounded up some of the best Charlotte Tilbury products — both classics and recent launches — so you know what's worth your hard-earned money. We may earn commission on some of the items you choose to buy.
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